PLANO, Texas—The Cornerstone League, formerly known as the Cornerstone Credit Union League, has launched its new brand, which includes its service organization Cornerstone Resources (changed from Credit Union Resources), and the Cornerstone Foundation (previously the Cornerstone Credit Union Foundation).
The league, its CUSO, and its foundation are also debuting new logos, which all contain a cube-like icon, unifying the brand while also differentiating each sector by color.
Cornerstone League’s logo will continue to be blue, while Cornerstone Resources’ logo is green, and Cornerstone Foundation’s logo is red. Collateral materials—from business cards and letterhead to newsletter banners—have been updated.
Eighteen months in the making, the rebrand follows a soft launch of Cornerstone League’s new website, which reflects the organization’s new look.
Cornerstone League President and CEO Caroline Willard said the rebrand reflects the organization’s unification of its efforts to provide member value to credit unions.
“Our goal has always been to advocate on behalf of credit unions, empower them with development opportunities, and deliver solutions that help them serve their communities,” said Willard. “This rebrand is representative of the unified efforts of the League, Resources, and the Foundation to provide top-notch service to our members.”