MARLBOROUGH, Mass.–The Cooperative Credit Union Association is launching a refreshed brand identity.
The new logo will be introduced June 6 at the CCUA’s CU Marketplace event. According to the association, its member CUs will on that date begin receiving an updated Daily Scan, including more news on the branding and user experience enhancement initiative.
It said the new branding trades its traditional color red for different shades of blue and while keeping its “iconic gold.”
The association said in addition:
- Its website at www.ccua.org will change slightly in June.
- Communication, specifically via email, iwill be getting streamlined. “This means you can expect to see the CCUA in your mailbox less, and with more impactful messaging,” the CCUA said.
What Will ‘Not’ Change
“While the new look will be a significant transformation, our mission and tireless efforts to advance and protect the credit union community will not change,” said CCUA President and CEO Ron McLean. “Our team continues to work hard creating a new look, as well as an improved experience for our credit unions, consumers, strategic partners, and other stakeholders. The refresh modernizes and unifies the association, while maintaining the powerful cooperative nature of the brand.”
The CCUA serves credit unions in Massachusetts, New Hampshire, Rhode Island and Delaware.