DALLAS—A new study shows that most Americans want retailers to share more information when they are hit with a data breach than what companies have typically provided.
Zix Corporation reports that 84% of Americans said the best way for retailers to maintain consumer trust after a data breach is to immediately send out a notification and keep consumers informed throughout the investigation process.
Ninety-two percent said they believe a company should have to report a data breach to their entire customer base, no matter the size of the breach; 70% of consumers said they stay up-to-date about data breaches, but only 51% considered themselves knowledgeable about cybersecurity.
With regards to how data breaches have impacted consumers, 49% of respondents said they haven't changed the way they shop after the major data breaches of 2014, while 60% say they still trust retailers to protect their card information.
LowCards.com, Birmingham, Ala., reported that the survey shows that retailers opening a clear and honest line of communication can help rebuild consumer trust. The survey consisted of 500 people between the ages of 18 and 75.