Consumers Do An About-Face on Chip Cards

PARIS—It wasn’t that long ago as issuers moved to chip cards from mag stripes that consumers were complaining about the change.

But now More than half (54%) of U.S. consumers say inserting a chip card is their preferred payment method, according to a report from Ingenico Group and FreedomPay.

This is significantly more than the 11% who prefer swiping a magnetic strip card, noted LowCards.com in its analysis.

Contactless payments are increasing in popularity, though they have not taken off just yet. Only 7% of respondents said they preferred to tap their contactless cards, and 4% chose digital wallets for their payment of choice.

The research found that 84% of businesses currently accept contactless payments, but 63% of consumers do not know they can tap-to-pay, LowCards.com said.

 

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