STAMFORD, Conn.—As mobile shopping continues to grow, consumers are downloading retailers' mobile apps at double the rate of years past and conducting more in-app purchases.
Some 67% of consumers have downloaded a retailer's app, according to new data from the Synchrony 2018 Digital Study.
More than half of those did so specifically for a coupon or discount offer. Nearly half of consumers who have downloaded a retailer's app use it for purchases, Mobile Payments Today stated in its analysis.
Synchrony commissioned the 2018 Digital Study in order to gain insights on consumer behavior and trends in digital shopping. It was a self-administered online survey executed by Rothstein Tauber (RTi Research) with a base of 1,255 respondents.