SAN FRANCISCO—Consumer spending on mobile apps more than doubled to $86 billion in 2017 from two years earlier as smartphone and tablet users spent more time on their mobile devices, according to a new report.
An App Annie study shows that the number of downloads last year jumped 60% from 2015 to more than 175 billion. Retail app usage climbed 70% to more than 50 billion sessions in the U.S. on Android apps as consumers continued to migrate to offerings from “bricks and clicks" retailers like Target and Walmart and "digital-first" stores like Amazon and Etsy, shared Mobile Marketer in its analysis.
The volume of searches for the term "Black Friday" jumped 115% in November 2017 from three months prior, indicating that shoppers were more likely to seek apps to help with holiday shopping, Mobile Marketer noted.
“The average smartphone user has 80 apps on their phone and typically uses 40 of them during any given month. Time spent in apps is up 30% to where the average person spends about 43 total days per year in apps,” stated Mobile Marketer.