NORTH HAVEN, Conn.–Connex Credit Union here received three awards, including a “Best in Class” recognition, at the 2017 New England Financial Marketing Association Conference and Awards Show.
The “Best in Class” distinction is NEFMA’s highest honor and hundreds of financial institutions and advertising agencies from across New England vied for the recognition. After analyzing the overarching effectiveness of all submissions from each institution, Connex was selected as the organization that best displays innovation and excellence in marketing, the credit union said.
Connex also received first place in the “Creative Assets – TV Category” for its commercials that aired throughout the region last summer, including during Olympic coverage. Additionally, the credit union collected second place in the “Website” category for its newly re-designed, innovative website which significantly improves the user-experience.
“These awards are a direct outcome of our dedicated marketing team striving to ensure our promotional efforts reach their maximum potential and continually propel our credit union forward,” said Louise Nestor, director of marketing, Connex Credit Union. “While we have witnessed results on a local level, it is truly a tremendous honor to receive recognition among our peers from an esteemed organization such as NEFMA.”