KANSAS CITY, Mo.– CommunityAmerica CU said it is partnering with baseball’s Kansas City Royals, including obtaining exclusive naming rights to Crown Club, a premium seating area behind home plate at Kaufman Stadium.
Terms of the deal were not disclosed.
The multi-year partnership with the Royals provides a variety of promotional opportunities to reach members and prospective members to deliver a differentiated message to all of Kansas City, according to the credit union.
CommunityAmerica said that as one of Kansas City’s most philanthropic organizations, it will also support the Royals Charities’ mission to support the greater community as a sponsor of its premier annual event, Diamond of Dreams.
‘Investment in Kansas City’
“We view investments in our sports teams as a demonstration of our investment in Kansas City. With the love the people of Kansas City have for their hometown teams, it makes perfect sense to partner with Kansas City’s hometown banking institution,” said Lisa Ginter, CEO of CommunityAmerica Credit Union. “We strive to be the number one community-focused financial institution in Kansas City, and the individuals and businesses who bank with us can attest to the unparalleled experience we offer them, and the difference this makes in their daily lives. Our new partnership with the Royals is a reflection of that community focus, and gives even more people across our region the opportunity to know and experience the difference that sets CommunityAmerica apart.”
The $4-billion ComunityAmerica has more than 260,000 members.