Community CU Florida Launches ‘321 Financial Liftoff’

ROCKLEDGE, Fla.–Community Credit Union Florida has launched "321 Financial Liftoff!", a program it said is designed to educate and pave a path towards financial success for today's youth.

CCU Florida noted it was chartered by a group of teachers in 1953, and the new initiative supports a new generation of members by “providing a portfolio of products to positively impact their financial future.”

The program will be highlighted with a student event at Rockledge High School on March 21st, "321 Day,” featuring a panel discussion with athletes, influencers and CCU Florida financial experts connected to the Space Coast community.

The "321 Day" is designed to provide high school students lessons in best practices and share how CCU Florida can be a support system throughout their individual financial journeys. Community figures, athletes, and influencers attending the event will share personal experiences and everyday tips on their approach to achieving financial security and student participants will receive a unique Space Coast-inspired CCU Florida kit, the credit union said.

Series of Activities

The event marks the kickoff of a series of grassroots activities CCU Florida has planned for 2022, including during National Financial Literacy Month, beginning on April 1, aimed at educating and empowering the next generation towards achieving financial success.

"321 is not just our area code on the Space Coast, but also, speaks to the importance of trying to make it simple and easy for the youth to start their financial journey," said Laurie Cappelli, president of CCU Florida, in a statement. "Helping the next generation of Brevard County achieve their goals is top of mind for us."

The $1-billion CCU Florida said that as it sharpens its focus on financial well-being during 2022 it has several introductory products geared towards Gen Z, “created with the intent of removing any barrier to entry for personal financial services.”

The Offerings

The offerings include:

  •  Student and free Checking Plus accounts that have no minimum balance, no deposit requirements or monthly fees
  • When opening a free Checking Plus/debit account, new members receive $100 and can continue to earn $100 for any new account referral with no cap. In addition, they can also earn up to 2.5% APY on the first $5,000
  • A five-star rated mobile banking app, the ability to receive one's paycheck a day earlier with direct deposit, as well as a debit card RoundUp Savings Program enabling one to save automatically

A Positive Impact

"We are dedicated to having a positive impact on the Space Coast and providing the resources and education to empower the future of our community," Cappelli continued. "Regardless of age, everyone deserves a financial institution that is accessible, convenient, and, most importantly, can understand their individual needs and be there every step of the way. We are here to lift them up; 321 Day is a great way to engage and help the next generation build a solid foundation for the years to come."

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