JACKSON, Mich. – TRUE Community Credit Union has entered into a name, image, and likeness (NIL) partnership with Michigan State University basketball player Carson Cooper.
The credit union said that as a Jackson, Mich., native who attended Northwest High School before graduating from IMG Academy in Florida, Cooper will be “instrumental in creating opportunities to showcase TRUECCU’s mission of being true to their community.”
Cooper, a 6’ 11” center, is currently a sophomore at MSU where he plans to major in business. Under new rules, college athletes can sign endorsement deals and be compensated.
‘Thrilled to Welcome’
“We are thrilled to welcome Carson Cooper to the TRUE family,” said TRUE Community Credit Union President and CEO Chrissy Siders. “We recognize the importance of supporting our own and investing in the future. Having witnessed Carson's growth as an athlete within our community, we are honored to be a part of his legacy-defining moments and to contribute to our community's sense of pride.”
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