RALEIGH, N.C.–Coastal Credit Union is placing its name on three new venues, as it has entered into multi-year sponsorship deals with the Durham Bulls of minor league baseball, the National Women’s Soccer League’s North Carolina Courage, and with Kane Realty Corp., owners of Midtown Park at North Hills in Raleigh, N.C.
The partnerships come with special deals for Coastal CU members.
Midtown Park is being renamed as “Coastal Credit Union Midtown Park.” The partnership with North Carolina FC and NC Courage is also a title sponsorship, as the box office at WakeMed Soccer Park will be renamed as “Coastal Credit Union Box Office,” the credit union said.
The deal with the Bulls includes various “VIP experiences,” including on-field, VIP box and special fireworks experiences for members and employees.
“With our new mission being ‘Bank Better to Live Better’, we’re taking strategic measures to be more visible in our community in places where we know our members live, work, and play,” said President and CEO Chuck Purvis. “Each of these sponsorships allows us to engage in our community while strengthening Coastal’s brand and providing exclusive benefits to our members at the same time. It’s a win-win for all involved.”
Similar to the partnership with Live Nation and the City of Raleigh for the Coastal Credit Union Music Park, the partnerships with the Bulls, both soccer teams, and Kane Realty Corp. each provide an opportunity for Coastal to interact with the community in locations where the credit union’s members and key marketing demographics are spending their recreational time, Coastal CU said in a statement.
Perks for Coastal’s membership will include (but are not limited to): access to exclusive events and tickets, early entry into some facilities, VIP experiences, and more.