RANCHO CUCAMONGA, Calif.—Co-op Solutions has added two new keynoters for its THINK 23 conference, set for May 2-4 at the JW Marriott/Starr Pass Resort in Tucson.
The newly announced speakers include:
- Linda Kirkpatrick. Kirkpatrick is president of North America for Mastercard, and leads the company’s largest market. She has responsibility for customer relationships and operational activities across the U.S. and Canada. “Kirkpatrick began her career with Mastercard more than 25 years ago, and has been part of its evolution from a not-for-profit association to a global leader in payments innovation and technology.”
- Steve Wunker. Wunker is managing director of New Markets Advisors, which he founded in 2009, and advises companies that include Barclays, First National Bank of Omaha, Progressive Insurance and Microsoft. His books include “Jobs to be Done: A Roadmap for Customer-Centered Innovation” (2016) and “Costovation: Innovation That Gives Your Customers Exactly What They Want – And Nothing More” (2018).
Previously announced speakers include Co-op Jim McKelvey, co-founder of Block, Inc. (formerly Square, Inc.), and Ron Shevlin, chief research officer at Cornerstone Advisors.
The Theme of Meeting
“The theme for THINK 23 is ‘The Invisible Revolution,’ a revolution in how people are moving money that includes digital solutions, banking as a service and embedded finance,” said Samantha Paxson, chief experience officer for Co-op. “These payment trends have created profound transformational opportunities for credit unions that our keynote speakers will help us address with their unique perspectives on human-centered technology.”
“In addition, Co-op will unveil the results of its 2023 market research performed in conjunction with EY and Mastercard, to help leaders better understand the psychology behind consumer spending and saving, and to help grow member utilization, preference and trust with credit unions to manage both their daily and long-term financial lives,” continued Paxson.
Co-op noted that in 2021 and 2022 it made a commitment to conduct extensive research on behalf of its clients “to help the credit union movement navigate sea changes in the market brought on by the digital transformation of payment systems.”
The company’s most recent research report is “Building the New Member-Centricity,” which can be found here.
Research to be Shared
During the event Co-op said it will share the results of its 2023 research, along with study partners EY and Mastercard. The data and conclusions will inform much of the THINK 23 content, with breakout sessions enabling deeper dives into the findings, Co-op said.
“Our 2023 research explores the gap that exists between micro, daily payment interactions and long-term financial wellness,” said Paxson. “There is a direct correlation between short-term financial management constraints and achievement of long-term spending and saving goals across all demographics. This is a key issue for credit unions not only as socially responsible financial services providers, but as organizations that seek to prosper and grow in the long-term in a highly competitive and converging marketplace. We also see opportunities for credit unions to differentiate, drive growth and reclaim trust by winning the primary financial interaction m
Registration is available at https://co-opthink.org/.