PITTSFIELD, Mass.—Greylock Federal Credit Union has introduced a new “ChaChing” app that alerts members via their phones to a variety of perks, benefits, and discounts available at a range of merchants around Berkshire County, Mass.
Using the GPS on Member’s phones, ChaChing sends mobile alerts offering instant discounts whenever they are near participating merchants, the credit union said.
“Greylock is excited about the new ChaChing app and the value it will bring our members,” said John L. Bissell, Greylock’s president and CEO, in a statement. “We are partnering with local and national retailers throughout Berkshire County that will be participating in the program. Greylock is happy to help the local economy by driving traffic to local businesses while giving our members opportunities for discounts and benefits through ChaChing.”
According to Greylock, should a member with the app on their phone walk by a participating coffee shop, they might get a pop up notice on their phone saying they can save on their next coffee. Or, if they are near a participating restaurant, they may get a pop up message offering a free dessert with a dinner purchase. The member then presents the offer on their phone and pays with their Greylock credit or debit card to get the deal.
“It’s like having a personal shopper looking out for the best deals everywhere Greylock members go without having to keep track of paper coupons,” the credit union said.
Greylock said it partnered with Larky to build the ChaChing app.