PLANO, Texas–Catalyst Corporate Federal Credit Union has unveiled a new logo it says places an emphasis on core capabilities it provides credit unions: collaboration, aggregation, integration and innovation.
In unveiling the new brand, Catalyst said its mission is to accelerate credit union success using those four critical ingredients that are its foundational strengths—which are represented in the four components of the new logo.
“Together, they support the seamless integration of solutions that transform member credit union bottom lines,” said the company, which serves 1,400 credit unions.
“Catalyst Corporate is evolving to meet the ever-changing needs of credit unions,” said Kathy Garner, CEO of Catalyst Corporate. “The new logo is a symbolic gesture that recognizes this evolution.”
In the early 2000s, Catalyst Corporate said it was an innovator in the use of electronic image exchange for paper checks. More recently, Catalyst said it has been a “visionary in the creation of a web-based, real-time deposit capture suite of enhanced services, called TranzCapture.”
Partnership With Ripple
In 2018, Catalyst Corporate noted it also partnered with leading blockchain solutions provider, Ripple, to explore new efficiencies in secure international payments. “Blockchain distributed ledger payments overcome some of the challenges presented by wire transfers, such as price transparency, speed, reliability and ease of use. Catalyst Corporate’s solution, known as Currentz, will enable international funds transfers to take place in minutes, offering credit unions new opportunities to serve their members,” Catalyst said.
Looking to the future, Catalyst Corporate said it has also recently forged a strategic partnership with Constellation Digital Partners, LLC, a CUSO that is creating an open development platform to provide credit unions access to a large variety of “credit union-centric” fintech services. In the past, many credit unions have had little choice but to plug into systems that were not designed for them, as developing their own systems was cost prohibitive, noted Catalyst.
“Building on this momentum, it was time for a new brand that reflects our enhanced mission, while we remain steadfast in our traditional services and roles,” Garner said. Those “traditional services” include payment services, liquidity services, investment services and more.
Leveraging Technology
According to Garner, Catalyst Corporate’s search for services that improve efficiency and that resolve challenges for their members is ongoing. “And we continue to prioritize safety, soundness and exceptional member service,” she added.
“One of the biggest ways we can create value for our member-owners is by leveraging modern technology to provide services that help them remain relevant to their members,” Garner added. “This brand transformation projects Catalyst Corporate’s role as a key source for future technology solutions.”
The new logo will be formally adopted at Catalyst Corporate's annual meeting on May 7.