COLUMBIA, S.C.–Carolina Collegiate FCU has announced a name change. The credit union is now known as Caro-Smart Financial Solutions.
“The banking norms have changed dramatically through the years,” Caro-Smart Financial Solutions President Anne Shivers. “We are constantly looking for the best banking approaches for our member-owners and new ways to enhance their membership experience. Our board and leadership team understands that to successfully meet the needs of each member as lives change and the world evolves, our credit union must adapt as well.”
According to the credit union, Caro-Smart Financial Solutions will help fuel growth, thus “enhancing and increasing the resources that allow the credit union to better serve the changing financial needs of the community.”
The $90-million CU has nearly 9,000 members.
“Our new name is also a proud recognition of our founding members, many of which came from the University of South Carolina,” added Shivers. “As we move forward to serve new areas and members, we will always be mindful of and grateful for the education affiliation that began our story. Far from being a move away from these roots, this name change allows us to address broader audiences, taking the vital message of not-for-profit financial services to existing and future members, across generations and across our nation.”
Meanwhile, in Aberdeen, Md., with its 80th anniversary approaching, APG Federal Credit Union has updated its 30-year-old logo and slogan. The new logo displays the initials in lower case letters, with the "U" capped by a caret, which the credit union said can symbolize a lot of different things.
"The accent over the 'U' indicates you, our members," said Chief Marketing Officer Brian Wilcox. "It can also be a roof and a home, meaning we're your home for all things financial."
Wilcox said the accent can also be seen as an upward arrow. "We want to move our members up to achieve, prosper and grow," he added.
With the new logo comes a new slogan: "Achieve. Prosper. Grow."
“For all of us at APGFCU, this refreshed look truly reflects who we are, what we stand for and where we will go in the future,” said CEO Don Lewis in a statement.