NEW YORK—Seven in 10 credit card users say credit card rewards are very important to them, and 73% of Americans prefer cash back over other types of rewards, a new report reveals.
Moreover, and unsurprisingly, among credit card holders, 60% say that earning credit card points and rewards makes them want to use their cards more often, and this is particularly true for Millennials, at 67% and Gen Xers, at 66%, the new GigaPoints report shows.
“But cardholders have difficulty sifting through the endless and complex rewards offerings and point structures,” WWD.com said.
“Though 57% of Americans believe they get the maximum possible rewards from their current credit cards, three in 10 find it difficult to understand which rewards programs would be best for them,” GigaPoints told WWD.com.