NEW YORK—Credit card marketing offers are almost equally split between digital and non-digital methods, but nearly three-quarters (73%) of completed applications are received digitally, a new report reveals.
According to a Mintel report, four in nine (44%) of all credit applications are completed using smartphones or tablets. Almost one-quarter (23%) of credit card offers came via websites, either card issuer websites (13%) or third-party websites that allow consumers to compare similar offerings from different issuers, noted Money Tips in its analysis.
E-mails from card issuers made up 11% of offers, while mobile apps and social media channels each claimed 6% of offers. Text messages were the least used, at 3% of all offers, Money Tips added.