ONTARIO, Calif.–The annual California and Nevada Credit Unions for Kids Wine Auction is again going virtual in 2021 and will be aired live on YouTube on Friday, March 12, from 6 p.m.-7:30 p.m. PST.
Organizers said that in the spirit of the credit union industry’s philosophy of “people helping people,” this year’s auction celebrates 16 years of helping to make miracles happen and will seek to raise $1 million+ for the children treated at the 11 Children’s Miracle Network Hospitals in California and Nevada. The annual event has raised more than $1 million for CMN Hospitals for six consecutive years and has raised $10 million since its inception in 2006.
“The perennially sold-out live event transitioned to an online auction in 2020 and looks to build on the success of last year’s event,” organizers said.
The digital evening will include CMN miracle stories, silent and live auctions, a special cameo appearance by CMN co-founder Marie Osmond and surprise guest appearances. With this year’s event theme, Gala Caisleán (“castle” in Gaelic), a virtual Gaelic experience, the Credit Unions for Kids Wine Auction aims to build a healthier future for children, even when guests are apart – and make it another million-dollar year, organizers said.
‘Remarkable Success’
“The remarkable success of the wine auction over 16 years reflects the credit union industry’s commitment to CMN Hospitals and the children of our community,” said Todd Clark, this year’s event co-chair and president and CEO of CO-OP Financial Services. “Through the incredible efforts of our credit union partners, our goal is to once again set a new wine auction milestone in support of CMN Hospitals.”
Added John Cassidy, event co-chair, and president and CEO of Sierra Central Credit Union, “The ongoing support for Credit Unions for Kids and CMN Hospitals over the last two decades has been amazing. We invite the credit union community to join us in making this year’s first-ever live virtual event a tremendous success in support of the CMN Hospitals in California and Nevada.”
Sponsorship Opportunities
Organizers said there are sponsorship opportunities available for this year’s wine auction, providing organizations the chance to be recognized as a major contributor to benefiting CMN hospitals. Sponsors will be recognized during pre- and post-event marketing and communication efforts, and also receive a VIP luxe attendee package.
For info, email wineauction@cudirect.com. Deadline for sponsorships is Feb. 15, 2021.
To-date, this year’s event is supported by 55 credit unions and business partners, with key sponsors including CU Direct, CO-OP Financial Services, California and Nevada Credit Union Leagues, CUNA Mutual Group and PSCU.