ONTARIO, Calif.–Credit union service organizations were created to drive efficiencies and create revenue, and are especially ideal for small and midsize credit unions, according to one CUSO CEO.
Tony Boutelle, president and CEO of CU Direct, told Susan Mitchell, CEO of Mitchell Stankovic & Associates and founder of the Underground, he believes CUSOs continue to offer CUs a competitive advantage.
“The CUSO landscape is truly a cooperative environment working to help each other be better in the credit union space,” Boutelle said during the Underground Chat.
During the chat some of the “ideas into action” concepts that were discussed included:
- Make it Easy. The Amazon Effect has consumers requiring expectation of fast and easy. Ensure your delivery channels are hassle-free.
- Leverage the CUSO. Partner with CUSOs to create efficiencies, revenue or lower operational costs.
The Underground Chat can be viewed here.