WASHINGTON–CUNA’s Open Your Eyes awareness campaign has launched in two additional states: Wisconsin and Oklahoma.
Those two states follow five other newly launched states in January and bring the total number of states running the campaign to 21, CUNA said.
“We are thrilled to expand the Open Your Eyes to a Credit Union to Wisconsin and Oklahoma,” said Chris Lorence, CUNA chief credit union awareness officer. “It has been a big start to the year, having added seven states to the campaign already in 2020. None of this would be possible without the partnership and support from our credit union contributors and the Wisconsin Credit Union League and Cornerstone Credit Union League.”
The Open Your Eyes to a Credit Union campaign launched in January 2019 in Minnesota. CUNA described the campaign as a “category-level, strategic marketing effort working to raise consumer consideration of credit unions.”
Nearly $47 Million Committed
Nearly $47 million in funding has been committed to the campaign from approximately 1,030 organizations, CUNA said. The campaign in now live in Arizona, California, Idaho, Illinois, Indiana, Kansas, Michigan, Minnesota, Mississippi, Missouri, Nebraska, North Carolina, North Dakota, Oklahoma, Oregon, South Carolina, South Dakota, Vermont, Washington, West Virginia, and Wisconsin.
According to CUNA, as of Dec. 31, 2019, the campaign has landed in front of consumers more than 465 million times, reached more than 30 million consumers and earned more than 130 million video views. More than 700,000 people visited the campaign's website - yourmoneyfurther.com, the majority of whom fall within the target ages of25-44 years old, the association said.