MADISON, Wis.–CUNA Strategic Services and Seattle-based Switch said they have entered into a “market feasibility pilot” to provide the company’s CardUpdatr App to credit unions.
According to Switch, the issuer-branded web and mobile browser application updates merchant sites with credit union cards in real time. The solution brings immediate increased online card circulation, transaction volume, and brand loyalty to credit unions.
“The CardUpdatr solution is uniquely positioned to propel credit unions to the frontline of innovation to increase cardholder satisfaction and differentiate themselves from other financial institutions,” said Eric Gelly, president of CUNA Strategic Services, in a statement. “The fintech company Switch, Inc. offers a powerful solution that is in complete alignment with our organization’s mission of helping credit unions improve their bottom line and enhance their relationships.”
According to Switch, CardUpdatr is an issuer-branded app offered to cardholders using a vanity URL. “The app can be used in a variety of marketing programs including activation, reissuance, and card use promotion initiatives,” the company said. “The white-labeled application is cardholder ready within days without the need for in-house development resources. CardUpdatr offers a fast, yet simple way, to provide a truly frictionless card-on-file updating experience to cardholders.”