WASHINGTON–CUNA has relaunched its “Credit Unions Vote,” a campaign focused on getting credit union members to vote in the 2022 midterm election. The campaign ties civic engagement to credit unions’ ability to improve financial well-being and advance local communities, CUNA said.
“Credit unions understand that elections affect their members’ financial well-being,” said CUNA Deputy Chief Advocacy Officer for Political Action Trey Hawkins. “With the Credit Unions Vote campaign, we will reach out to America's credit unions providing them with resources to encourage their members to play an active role in both their primary and the November election.”
According to CUNA, the campaign centers around CreditUnionsVote.com, a free resource that allows credit union members to register to vote, learn their local primary dates and polling location, and get information on early and absentee voting. CUNA said that new for the 2022 election, the website features an overhauled design with a feature that allows users to get reminders of upcoming election dates.
What 1 Poll Showed
According to recent CUNA polling, 42% of registered voters belong to a credit union, making the campaign an important way to get voters engaged in the midterm election.
In the coming weeks, CUNA will encourage credit unions to engage their members in this critical campaign through the Member Activation Program (MAP). MAP provides credit unions with customizable materials to engage their members in advocacy and political action “so they can in turn play a role in their credit union’s future.”
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