WASHINGTON–CUNA’s Open Your Eyes to a Credit Union initiative is expanding into four new areas: Northern California, Texas, Tennessee and Rhode Island.
These expansions bring the total number of states where the campaign is live to 24, according to CUNA.
“We’re excited to stand alongside our credit union partners to bring the Open Your Eyes to a Credit Union campaign to more consumers across the country,” said Chris Lorence, Credit Union Awareness executive director. “Amid this challenging social and economic environment, our team has sought to keep the spirit of the campaign alive by shifting tone to better engage with consumers. Thank you to the California and Nevada Credit Union Leagues, Cornerstone Credit Union League, Tennessee Credit Union League, and Cooperative Credit Union Association and all the credit unions whose support is driving this campaign.”
As CUToday.info reported, in March CUNA said it was pausing, reassessing and refreshing its digital content to better connect with consumers during the coronavirus pandemic.
“Using new creative strategies, the campaign is reengaging consumers and encouraging them to consider credit unions for financial services,” CUNA said.
To date, CUNA has reported it has raised $50 million toward the $100 million it hopes to eventually spend on the campaign.
‘Excited About Roll Out’
“We are excited to roll out this initiative in Texas. This effort would not be possible without the generous support of our member credit unions in Texas,” said Cornerstone Credit Union League President and CEO Caroline Willard. “We look forward to seeing strong results as consumers consider joining credit unions."
Added California and Nevada Credit Union League President and CEO Diana Dykstra, "We are excited to reintroduce the Open Your Eyes campaign in Southern California and launch in Northern California for the first time. Our efforts will spotlight ‘why’ credit unions are uniquely positioned to help communities and households in a world where so many consumers are looking for their best financial partner."