MADISON, Wis.–CUNA Strategic Services and CUNA Mutual AdvantEdge Analytics said they have entered into an alliance.
AdvantEdge Analytics strives to empower credit unions with better data management and advanced analytics to improve member experience. The two organizations said the collaboration will not only support credit unions with potential new growth opportunities through data analytics, but will also work to improve current data challenges credit unions face regarding data fragmentation, business intelligence and analytics capabilities.
“Harnessing the value of data analytics is essential for credit unions to continue to grow and thrive for the future,” said Tim Peterson, president of AdvantEdge Analytics. “Through this important partnership with CUNA Strategic Services, we will closely foster collaboration among the credit union community to build and strengthen a data analytics platform the entire credit union industry will benefit from, both today and for the future.”
As an industry leading end-to-end data management and analytics solution, AdvantEdge Analytics was selected as a strategic partner by CUNA Strategic Services, the company said, to help solve the numerous challenges credit unions face in taking full advantage of their data assets.
“A first for the credit union industry, this solution brings together data management, reporting and performance management and advanced analytics services into one seamless offering,” according to CUNA Strategic Services.
AdvantEdge Analytics provides an industry-leading integrated suite of software tools and intelligence. As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, the company is focused on significantly expanding the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen market share.
For info: www.advantedgeanalytics.com