WASHINGTON–CUNA has launched a new website, YourMoneyFurther.com, that is the first public outgrowth of its consumer awareness research and campaign, better known as “Open Your Eyes to a Credit Union.”
YourMoneyFurther.com is designed to allow Americans to learn more about credit unions and identify prospects for credit union membership and is the “focal point for the groundbreaking, research-based effort being led by CUNA to grow consumer awareness of credit unions as the best financial partner for American consumers,” the trade association said.
Landing pages within the site provide specific information on the eligibility, fee-free ATMS, rate offerings, financial planning and mobile banking access availability at credit unions nationwide, CUNA reported.
“We created YourMoneyFurther with a fresh, modern look and feel but there is so much more to the online experience than just aesthetics. Visitors to the site will be able to see firsthand the practical ways that they are eligible to join a credit union,” said President/CEO Jim Nussle. “Credit unions provided billions of dollars in financial benefits to their members last year and when you become a member of a credit union, you become a shareholder who’s invested in your future–with profits that come back to you in the form of better rates and better service.”
‘Rigorous Testing & Continual Evaluation’
As CUToday.info has reported and as CUNA stated in announcing the new site, the Open Your Eyes to a Credit Union program is designed to get Americans to consider utilizing credit unions and overcome their misguided assumptions. Through rigorous testing and continual evaluation of audience engagement in-market, CUNA said it will refine content across channels to ensure it drives action.
CUNA said YourMoneyFurther.com includes facts and figures from the extensive research it has gathered leading up the official campaign launch, including:
- More than 5,000 credit unions are available in the U.S. with 99% of Americans being eligible to join
- Credit unions have the largest free ATM network in America with access to over 30,000 ATMs
- Credit union members get 2.5x more interest on their savings than banks
- Consumer satisfaction is 89% in favor of the credit union experience versus banks
- Credit union members save more on their credit card interest in comparison to banks
- Online and mobile banking is simple at credit unions, providing access to money from coast to coast.