WASHINGTON–CUNA and its federal PAC, the Credit Union Legislative Action Council (CULAC), have launched what they are calling an “ad blitz” in support of four incumbent senators who are up for reelection in November.
Getting CUNA’s/CULAC’s support are:
- In Maine, CULAC has launched digital advertising and direct mail supporting Sen. Susan Collins (R).
- In Montana, CULAC has produced an IE in support of Sen. Steve Daines (R), comprised of direct mail and digital video ads.
- In Michigan, credit unions have created digital video ads and direct mail IEs in support of Sen. Gary Peters (D).
- In CUNA is targeting credit union member households with direct mail and digital to support Sen. Tina Smith (D).
“We are strategically supporting credit union champions, regardless of their political affiliation; champions who understand credit unions’ role in advancing their local communities, and who support policies that help credit unions better serve their millions of members,” said Trey Hawkins, CUNA deputy chief advocacy officer for political action, in a statement. “Unlike most outside advertising, our messaging is entirely positive in nature, which helps us cut through the clutter of negative ads and is ultimately more helpful to the candidates we are trying to help,” Hawkins added.
As CUToday.info reported, CUNA said and the state leagues are spending $7 million in this election cycle to support over 350 congressional candidates.