WASHINGTON–CUNA’s “Open Your Eyes to a Credit Union” awareness initiative is expanding in two states.
Credit Union Awareness, LLC, which officially oversees the effort, said it is expanding Open Your Eyes in Texas and Oklahoma, both of which are served by the Cornerstone Credit Union League. As CUToday.info reported earlier, the campaign also recently launched in Wyoming, which became the 26th state to participate.
“There is no doubt that this past year has been challenging. But in difficult times, consumers need to know that credit unions have their backs,” said Chris Lorence, executive director of Credit Union Awareness LLC. “Thank you to our newest contributors in Texas and Oklahoma, and the Cornerstone League, for opening consumers’ eyes to the credit union difference.”
According to Credit Union Awareness, Open Your Eyes to a Credit Union has gained more than 1,116 supporting organizations, including six new contributors in Texas and Oklahoma: InTouch CU, Memorial CU, River City FCU, Scott & White ECU, and Southwest Financial FCU, all in Texas, and Central Oklahoma FCU.
The campaign is expected to launch in at least four other states in the upcoming months, the organization said.
‘The Next Level’
“In the last year, credit unions have innovated to expand their offerings and meet members where they are,” said Cornerstone League President and CEO Caroline Willard. “Through Open Your Eyes to a Credit Union, we’re taking that innovation to the next level and helping expand credit union awareness on a regional and national level. Our contributors are a critical component of that effort, and I am so happy to welcome our new contributors.”
According to CU Awareness, as of April 1, 2021, Open Your Eyes to a Credit Union has gained over 2.57 billion impressions and earned 959 million video views since its inception. In addition, it has driven six-million consumers to the campaign’s consumer-facing website YourMoneyFurther.com promoting the benefits of joining a credit union, the organization said.