WASHINGTON–CUNA has been named by Ballast Research as the “most credible trade association in Washington across all industries,” based on what the firm said was an independent study of Washington policymakers.
This is the sixth year in a row that CUNA was cited as the most influential financial services trade association.
“The competition for attention on Capitol Hill has never been fiercer,” CUNA President/CEO Jim Nussle said. “The CUNA-league system being recognized once again as the most influential in the industry, by members of Congress and their staff, is an honor. The strength of our unified voice, our credibility, enables us to ensure that credit union priorities are front and center with policymakers.”
Ballast reported its survey also found that the “CUNA-league system is the voice of the financial services industry in Washington, providing reliable data and research illustrating how policies impact the average person.”
Additional Findings
Additional findings include, according to Ballast:
- CUNA maintained or improved its effectiveness in every key advocacy activity measured, including grassroots, research and data, and communications.
- CUNA’s overall reputation outpaces its financial industry peers on both sides of the aisle.
- CUNA made strong gains in its perception across every reputation measure, including credibility, access, influence, and engagement.
Higher Benchmark
During a call with the media, Nussle added, “We all know the competition for attention on Capitol Hill…There’s really never been a more critical time to again be recognized as the most influential in the industry by policymakers, senators, members of Congress and their staffs, both Republican and Democrat. I believe what’s truly significant is the strength of our united voice, and that's what we get to enjoy when…we are able to reach across to Republicans and Democrats; that shows the strength of that credibility. The benchmark, I believe, keeps getting higher and I promise you we have an excellent team and we will continue to exceed it.”