MADISON, Wis.— John Pembroke, the president and CEO of CUES, has died.
"A progressive and inspiring leader, John leveraged his diverse business skills, relationship-building expertise, and leadership attributes to drive organizational growth and profitability at the membership association," CUES said in a statement. "Under his leadership, CUES membership tripled, member loyalty increased, and new and innovative talent development offerings were created. As a mentor and advocate of a people-first philosophy, he encouraged and supported the employees at CUES, guiding the team to reach their individual and collective potential. He worked to evolve CUES into an industry thought leader, and made diversity, equity, and inclusion a priority throughout the entire organization."
CUES noted one of Mr. Pembroke's favorite quotes was, “Change is the only constant in life," with the organization added that he "lived by that maxim, consistently embracing opportunities to improve himself, his life, and the lives of others."
“John was an inspiring, thoughtful and caring leader, and a good friend,” said Kelly Marshall, CUES board chair and CEO of Summerland Credit Union. “John had been courageously battling with health challenges over the past while, and he will be deeply missed professionally and personally.”
CUES has named SVP-Administrative Officer Jerry Saalsaa to serve as interim CEO.
Mr. Pembroke is survived by Monica, his wife of 27 years, and other close family members, CUES said, adding that service details are under development and will be announced. No cause of death has been announced.
'Top-Notch Relationship Builder'
“John believed strongly in the power of financial cooperatives to make positive differences in people’s lives and inspired countless individuals to become better leaders,” said CUNA President/CEO Jim Nussle. “He was a top-notch relationship-builder who was always willing to explore something new and pass along what he’d learned, especially in the diversity, equity, and inclusion space. His legacy is one of always working to reach our potential, as individuals and as a movement.”