HAMILTON, Ohio–Telhio Credit Union has unveiled a dominant mural on its Park Avenue branch here. Called “Cultivating Community,” the mural was painted through the StreetSpark Program, a public art initiative in partnership with The Fitton Center for the Creative Arts.
According to the credit union, the concept for “Cultivating Community,” designed by local artist Jamie Schorsch, was inspired by the CU’s core values of caring, commitment and integrity.
“Compositional elements used in the design are inspired by Art Deco rendering traditions that were prevalent in the artwork of 1930’s, when the credit union was founded, as well as the architecture throughout the City of Hamilton,” the credit union stated. “The image is designed to be viewed as a wrap around, but also stand on its own as a composition when viewed from one side of the building.”
Embedded Symbolism
The credit union said design elements and symbolism embedded in the mural are intended to synthesize with the architectural structure of Telhio, provide contemporary and historical nods to the surrounding environment as well as the function of Telhio nurturing the community, “while communicating a whimsical uplifting image that communicates tranquility, peace, and prosperity.”
“Cultivating Community has such powerful imagery and represents the way our communities thrive, by people helping people.” said President/CEO Leslie Bumgarner. “This mural perfectly represents Telhio’s core values of caring, commitment, and integrity.”