SAINT PAUL, Minn. — Hiway Federal Credit Union, the official credit union of the NHL’s Minnesota Wild, is now offering fans the opportunity to take home great prizes
with what it said is a fun, new and one-of-a-kind interactive game that will appear at Wild home games during the balance of the 2018-2019 season.
Fans who swipe a promotional card in the Hiway “Automated Prize Machine” can win a variety of giveaways, including autographed jerseys. The colorful machine, designed to resemble an oversized ATM, dispenses a receipt redeemable for a corresponding prize, the credit union said. There is no cost and fans ages 16 and over are welcome to participate. The credit union said it also has prizes for the younger audience.
The “APM” made its debut at the Minnesota Wild game in December and more than 200 fans stood in line to take home a prize. The APM was so popular that all prizes were distributed by the beginning of the game’s third period, Hiway FCU said.
‘Overwhelmed by Response’
“We’re overwhelmed by the initial response to the Hiway Automated Prize Machine,” said Dave Boden, president/CEO of Hiway. “There’s nothing quite like it so we really didn’t know what to expect. The APM proved to be immensely popular. It’s a great way for our credit union staff to engage with current and prospective customers and enhance the experience of attending a Minnesota Wild game.”
The Hiway APM is scheduled to appear at games on January 12, January 17, February 2, February 12, March 3, March 16, March 25 and April 2, 2019. It was conceived by Saint Paul-based Patrick Klinger & Co. and built by Star Exhibits & Environments of Brooklyn Park, MN.
As part of its relationship with the team, Hiway offers a Minnesota Wild Free Checking Account, which includes a customized debit card, credit card and checks. Cardholders enjoy a 15% discount at all Hockey Lodge locations and have a chance to win Wild prizes with monthly drawings.