CU Tomorrow Conference Hotel Now Starting To Fill Up

AUSTIN, Texas–Even though there are more than 100 days to go before the CUTomorrow Conference officially kicks off, the meeting’s hotel room block is already nearly 25% sold out.

The unique, low-cost event that will feature peer-group leading credit unions sharing successful proven strategies, is proving to be popular with credit unions, as the pace of room reservations is making clear.

The meeting is scheduled for Sept. 9-11 at the Omni Hotel in downtown Austin, Texas. Its two-and-a-half day agenda features credit unions that have been some of the leading CU success stories published by CUToday.info talking about real-world accomplishments in lending, new member onboarding, employee onboarding, cost-control, walletshare growth and much more–and sending attendees home with plenty of ideas for doing the same.

The low registration fee of $499 is being made possible due to the support of sponsors that include Catalyst Corporate, Volcorp, Harland Clarke, CU*Answers, Emery Financial Group, CUNA Mutual AdvantEdge Analytics, and Your Marketing Co.

James L. This & Associates is also co-sponsoring the meeting.

“We are obviously excited about all the momentum the CUTomorrow meeting is now seeing,” said Frank J. Diekmann, Cooperator-in-Chief at CUToday.info. “That’s why we are encouraging everyone who’s planning to attend to sign up now and make their room reservations. Just as there are a limited number of rooms available, we also have a cap on the number of attendees who will be able to be on hand for this fantastic inaugural event.”

Diekmann noted Austin was selected because it is a vibrant city, is centrally located, and is served by a discount air carrier, which helps keep travel costs lower.

What’s On Tap

The meeting will kick off on the evening of Sept. 9 with a special session led by Filene’s Joel Hartzler offering insights on how attendees can make the most of what they will learn over the next day and a half, along with sharing other practical lessons Filene has learned about implementing change. That will be bookended with a closing session led by Dr. James This on how to take home all of the information and strategies shared and effectively implement them.

Also on the agenda of the meeting, which is designed to tap the old-fashioned concept of credit union collaboration, are:

  • Jim McCarthy, CEO of Trailhead Credit Union in Portland, Ore., who will share his credit union’s unique and effective approach to onboarding new employees.
  • Bobby Michael, CEO of Army Aviation Center FCU and who has led both a $90-million CU and a billion-dollar credit union, who will share insights on building walletshare among current members.
  • Shari Storm, CEO of Category 6 and a former CU exec, talking about “The Mom Market & How Credit Unions Have Built Marketshare Among Women.”
  • Phillip Buell, CEO of Superior Credit Union, who will detail how his credit union has repeatedly delivered peer-leading results and growth.
  • Bill Burke, CEO of Day Air Credit Union, will share his credit union’s “secret sauce” for success.
  • Sandy Cloutier of Infinity FCU and Jeff Owen of Rochdale Group talking about how Infinity Federal has adjusted its approach to risk in order to drive greater growth.
  • Lori Ho and Stacey Collins of BECU in Seattle, who discuss the lessons learned by the credit union in successfully onboarding new members and capturing relationships, and how it has changed its approach to doing so.
  • Jane Dobbs, CEO of Canyon State Credit Union, who previously was brought in by NCUA to turn troubled credit unions around, will discuss the changes implemented at CSCU to drive its growth.
  • The ‘Big First Day Q&A’ will put an exclamation point on day one, with all of the day one speakers returning to the podium for an hour of Q&A and discussion with attendees.
  • Dave Klavitter of Dupaco Credit Union will discuss “Rethinking Rewards,” and how Dupaco has developed a “Thank Use” campaign to generate more relationships per member.
  • Brad Smith of Cornerstone Advisors will address common issues in expense management, cost control and vendor management and how to successfully resolve them.
  • John Sahagian of BCU and Anne Legg of CUNA Mutual AdvantEdge Analytics, will share how BCU has been able to drive greater revenues and improve member relationships thanks to analytics. 

Special Bonus Session

There will also be a very special session on day two during which attendees will be able to share some challenges and issues they are facing at their credit unions and then have other attendees “crowdsource” ideas and experiences for overcoming those challenges. 

“CUTomorrow is the result of feedback from the credit union community and readers of CUToday.info,” said Diekmann. “There won’t be a golf tournament or any 30,000-foot-views or TED Talks. What there will be are two days of ROI and collaboration.”

Registration information is available here. 

A movie trailer bout the meeting can be watched here.

Section: Standard
Word Count: 992
Copyright Holder: CUToday.info
Copyright Year: 2026
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URL: https://cuto-admin.flux5.ccplatform.net/Fresh-Today/CU-Tomorrow-Conference-Hotel-Now-Starting-To-Fill-Up