BRANDON, Manitoba–Fusion Credit Union here has unveiled its new brand.
The credit union, which literally is the fusion of two merged CUs–Vanguard and Catalyst–has also unveiled a new tagline.
"Throughout our amalgamation, we’ve listened to our members and our staff, and we are working to create a credit union that serves all our needs, very well," said CEO Ron Hedley in a released statement.
The brand, with its tagline, "Here for Good," speaks to Fusion’s unique commitment to community, according to Hedley. "‘Here for Good’ captures who we are and what we stand for. We are here to support our members and to build prosperity in our communities in any way we can. Sometimes that’s offering financial advice to members or supporting local businesses, it can also mean being a good employer, or sponsoring causes that are locally important. We live here, too, so these things are important to us."
As part of the launch, Fusion announced an increase of the scholarship program for 2019 to $20,000 to commemorate its new start.
In addition, the credit union has also announced new “Elevator Rates” as Registered Retirement Savings Plan (RRSP) season begins.
Brand to Roll Out
"Over the coming months, our members can expect to see us more prominently in each community as we update and replace the signs in and around the branches and in the communities," Hedley said. "They will see us take a stronger role in offering advice and information, so everyone in our communities can gain greater financial confidence."
Vanguard and Catalyst officially merged in April 2018. The name Fusion Credit Union was among 650 entries members and staff had submitted.
Fusion Credit Union has approximately (C) $1.06 billion in assets.