LIVONIA, Mich.—CU Solutions Group (CUSG), a CUSO owned by the Michigan league that offers solutions in technology, marketing, HR performance and strategic advisory, has announced a joint acquisition of Marquis Software Solutions in partnership with Rockbridge Growth Equity.
Marquis provides data analytics software and services that help financial institutions – including 446 credit unions – identify marketing opportunities and meet complex and ever-evolving compliance requirements, CUSG said.
“Marquis’ goal is to make it easier for our clients to assemble and analyze complex customer data, behaviors and needs into actionable solutions for their customers,” said Susan R. Faulkner, CEO of Marquis. “We look forward to partnering with CUSG and leveraging their unique understanding of credit union needs, as we continue to prioritize this important financial service sector.”
Through its proprietary marketing consumer information file (MCIF) program, an integrated client relationship management (CRM) system and its marketing automation platform, Marquis provides solutions that seek to solve many of the late-stage marketing challenges that credit unions face, according to CUSG.
‘Consistently Positive Experiences’
“There has been an increasing demand among credit unions for resources that make is easier to communicate with members and drive consistently positive member experiences,” said Dave Adams, president and CEO of CU Solutions Group. "We are thrilled by this new strategic partnership with Marquis that aligns so closely with our vision for the future of CUSG’s Marketing Solutions, LLC.”
CU Solutions Group said the acquisition of Marquis supports its continued plans for growth with a vision to “become the industry leader for credit unions requiring actionable insights derived from sophisticated multi-channel member engagement data.”
In addition, CUSG said the Marquis investment is in alignment with CUSG’s 2019 acquisition of MemberXP and 2020 investment in the White64 marketing agency in partnership with Pen Fed Credit Union, all in support of CUSG’s strategic focus on member-centric credit union growth plans and marketing technology solutions.
As part of the acquisition, Adams will join Marquis’ board of directors.