MADISON, Wis./WASHINGTON – CUNA Strategic Services has announced a three-year alliance agreement with CU Solutions Group (CUSG), a CUSO of the Michigan Credit Union League that provides technology, marketing and HR performance management.
The organizations said the alliance reaffirms their commitment to provide credit unions and their members with high-quality technology and marketing solutions in collaboration with CSS and state leagues.
“CU Solutions Group and CUNA Strategic Services have always had a strong working relationship, and share the same vision to continue to serve credit unions with unique solutions that help enhance the member experience and value to the membership,” said CU Solutions Group President and CEO Dave Adams in a statement. “This alliance expands on an existing agreement and lays a foundation for future shared investment and service delivery.”
“As credit union advocates, we are always seeking ways to help credit unions grow and serve their members more effectively,” added CUNA Strategic Services President Eric Gelly. “We are happy to expand our alliance with CUSG as a well-respected CUSO serving credit unions nationwide with unique technology, marketing and HR products.”
Details of Agreement
Under the agreement CSS will provide marketing and support activities for the following CUSG core products:
- ADA Compliance — web-based tools that help credit unions comply with ADA standards and regulations and strengthen their web channel to better serve members who are vision or hearing impaired or challenged with other disabilities.
- Web Design & Hosting — delivers a customized and modern website design that is responsive and search engine optimized blending CUSG’s technology and marketing expertise. “CUSG’s best-in-class hosting environment is used by over 400 credit unions providing unparalleled security against DDoS attacks and other intrusions. Protecting against these service disruptions is among credit unions’ highest priorities,” the organizations said.
- LifeSteps Wallet — Helps credit unions enhance their mobile banking features to support and simplify shopping, auto, home and financial wellness decisions using the credit unions financial services offerings.
- Sprint — in partnership with CUSG, Sprint’s largest affinity partner program, the Sprint Credit Union Member Cash Rewards Program offers members cash incentives for switching their wireless service to Sprint. Credit unions benefit both by offering another benefit of membership and by receiving marketing reimbursements for their promotional efforts. CUSG paid over $8 million in marketing support in 2017. Over 1,700 credit unions currently promote the Sprint discount to their members.
- Intuit-Turbo Tax Products — the TurboTax Credit Union Members Discount Program provides members with a discount on their online tax filing services and credit unions benefit from tax refunds flowing into member checking accounts while providing another reason to love the credit union. CUSG is Intuit’s largest financial services affinity partner.