LIVONIA, Mich.–CU Solutions Group, a unit of the Michigan CU League, (CUSG) has announced a streamlining of its management structure and product focus for 2023 and beyond.
In announcing the change, the organization said “this new focus on eight core offerings plus five outside investments will help CUSG meet client needs in areas of Martech, HR Performance and Consumer Rewards both for credit unions as well as in other small business sectors. We have already validated this with our HR performance solutions that are used by over 700 credit unions and over 1,000 other businesses…”
According to CUSG, effective Oct. 1, to focus on scalable technology-driven marketing solutions for CUSG’s clients, the technology and marketing solutions LLC structures have been combined to form the CUSG Martech Solutions, LLC. The division will house three of CUSG’s eight core solutions, Web Design and Hosting, CUBE TV Studios, and a member/customer experience product, MemberXP.
The company said other investments in this category include Marquis, CalcXML, WHITE64, and Think|Stack, with “plans to source and invest in other compatible Martech companies.”
Management Realignment
As part of the changes, the company said:
- CUSG’s current chief investment officer, Mike Wallace, will take on the new COO role of Martech Solutions
- David Dean becoming CUSG’s new chief investment officer, charged with sourcing new private investments for all three divisions of CUSG, Martech, HR Performance, and Consumer Rewards
- Chief Technology Officer Tim Bohlman and current technology solutions staff will refocus on providing internal technical support for these and all other CUSG, including its highly successful CUSG Performance Solutions core products of Performance Pro, Compease, and The Learning Center (TLC) as well as Love my Credit Union Rewards (LMCUR), and Save to Win in the Consumer Rewards division
- Aaron Adams has been promoted to EVP/COO to oversee CUSG’s Martech and Performance Solutions offerings
- Paul Marston was promoted as COO of CUSG Performance
- Lisa Rizk has been promoted to EVP and chief revenue officer for CUSG. As such, Rizk has additional sales oversight and will continue to manage sales and marketing for the organization and oversee the Consumer Rewards division, including the Love My Credit Union Rewards (LMCUR) and Save to Win prize-linked savings programs, two core solutions of CUSG, the company said
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