BOULDER CITY, Nev.–CU Pride, a credit union professional association for the LGBTQ+ community, has introduced a new logo it says recognizes “the power of inclusivity and sense of belonging” that also brings the credit union movement into the LGBTQ+ community.
According to the organization, it represents the pride wave of color that has engulfed the credit union industry. “It has infinite movement to demonstrate how CU Pride will embrace a fluid community that includes representation of black, indigenous, people of color and the trans family,” the organization said.
With the new logo announcement, CU Pride said it will soon be sharing “incredible” new educational, networking, and speaking events throughout 2022.
“With over 1,600% increase in social media followers and more than 1,000 engaged members, it is time for the industry to understand that authentic actions will enhance your workplace as well as bring new opportunities for those underserved,” stated co-founder Zach Christensen, director of DEI and communications with Mitchell Stankovic Associates.
The Tenets
According to CU Pride, its tenets serve to:
- Promote the visibility and voice of the LGBTQ+ individuals in the credit union industry
- Provide a safe but brave place for communion and discussion
- Encourage action by allies and social change agents
- Foster inclusivity and consciousness through programs, education, and networking.
“During a time of uncertainty around the world, CU Pride was formed and it has been a source of support for the LGBTQ+ professionals within the credit union industry,” said co-founder Linda Bodie, CEO of Element FCU. “Allies have stepped in to support the community, joining hands with us to ensure no one is left behind or not supported as we all embody the spirit of the credit union mission: people, helping people.”
Year-Round Engagement
In 2021, the organization reported professionals engaged year-round, meeting monthly through the BGHH happy hours, and other events consisting of the CU Pride Leadership Conference, Virtual CU Pride Event, VyStar LGBTQ+ Empowerment Summit, First Financial All Staff LGBTQ+ Inclusion session, Kinecta Federal CU DEI employee resource group, World Council of Credit Unions’ educational session, PSCU partnership in creating the Pronoun Awareness Video and CUNA Mutual Group’s “unwavering commitment through co-sponsored events.”
CU Pride noted it is part of the CU DEI Collective and has been featured at more than 20 industry events hosted by CUNA, the Canadian CU Association, the African American Credit Union Coalition and more.
“Now is the time to become a part of CU Pride as our groundbreaking association will be a force in 2022,” stated Brandi Stankovic, co-Founder and CSO /COO CU Solutions Group. “Strategically we are making things happen and there are major opportunities ahead to engage and promote CU Pride.”
For additional information, contact Zach Christensen at zach@mitchellstankovic.com.