SCARBOROUGH,. Maine – Looking for new ways to host a summertime event to demonstrate member appreciation as a result of the coronavirus pandemic, Town & Country FCU partnered with a local drive-in to host a special showing of a classic, family-friendly movie.
The event, which was held at the Saco Drive-In in Saco, Maine, the largest drive-in in the southern Maine “proved to be a big hit with members, with the 250 vehicle spots available for a special screening of ‘Despicable Me’ filled almost immediately,” the credit union said.
“In years past, we have hosted summer cookouts, nights at the Double-A baseball park and other summertime venues. Unfortunately, none of these options were available but we believe it’s important to thank our members, especially at this time, and provide a safe, fun way to get together that adheres to social-distancing,” said remarked Jon Paradise, VP of public relations and communications. “The drive-in checked all of the boxes for the criteria we were looking for, and our members enjoyed the opportunity to enjoy a safe night out for the whole family. We opened the event with a special two-minute video welcome from our president and CEO, Dave Libby, that highlighted the challenges for many in our community and thanked members for their support.”
A Timely Freebie
In addition to offering the event for free to members, the credit union said it also handed out custom Town & Country hand sanitizers to all drivers.
“It was a giveaway that is current with the times, and reinforced our commitment to safety,” said Paradise. “It also provided an opportunity support a local business which aligns perfectly with our ‘Local Helping Local’ initiative we began at the start of the pandemic. The initiative has provided thousands of dollars in support and contributions to more than 100 local businesses, nearly 50 non-profits and a number of other community organizations.”