ONTARIO, Calif. – CU Direct, the nation’s leading lending technology and automotive solutions provider for credit unions, has announced Inventory Command Center (ICC) as its exclusive vehicle inventory management partner.
As a result, New York-based ICC is integrated into the CU Direct platform, helping to facilitate near-real-time display of more than 2.5 million new and used vehicle listings on CU Direct’s AutoSMART automobile shopping/buying site, according to CU Direct. There are 900 credit unions and 12,700 auto dealerships nationwide participating on the AutoSMART platform.
“ICC’s Command Center is a unique SaaS (software as a service) offering that enables its enterprise partners to more easily manage vehicle inventory from their dealer partners,” CU Direct said in a statement. “The Command Center seamlessly brings together different data sets to create inventory records that are normalized and then accessible through an API.”
This allows ICC partners to make custom changes with very little effort, the company added.
“We are happy to be partnering with ICC to help manage the ever-growing dealer vehicle inventory on our AutoSMART website,” said Phil DuPree, CU Direct’s chief strategy officer, automotive solutions. “With Inventory Command Center powering our inventory, we offer more complete and accurate vehicle information, allowing us to create a more member-friendly experience through our AutoSMART website, and as a result, help drive more opportunities for our credit union and dealer partners."
Kenny DellaPorta, CEO of Inventory Command Center, added, “The Command Center was uniquely designed to reduce the need for custom development. Instead, it puts the ability to manage and update inventory in the hands of front-line support personnel. Our goal is to help clients take more control of their own data needs. The Command Center’s easy-to-use interface bridges our partner’s desire for greater flexibility with an almost real-time ability to change how information is presented – regardless of how the original data source may have been received.”
CU Direct said Inventory Command Center enables its AutoSMART website to better present the true value of a vehicle.
“This in turn keeps consumers engaged longer and increases conversion,” the company said. “Additionally, the structured nature of ICC data provides the AutoSMART team with a unique ability to enhance how data is presented and searched. Priority options and specific features are now facets from which consumers can narrow their vehicle search.”