BISMARCK, N.D. – The Credit Union Association of the Dakotas reported it has awarded $10,000 in member rebates through its Member Engagement Rewards Program initiative, or MERP.
The CUAD launched the initiative in early 2016 to reward credit unions engaging in CUAD activities, programs, and services. MERP was developed to demonstrate to member credit unions CUAD’s commitment to provide “best of class” dues supported services that are valuable and necessary for the best possible success in serving members, the association said.
“The Member Engagement Rewards Program serves several purposes,” says Jeff Olson, CUAD president/CEO. “It provides an incentive for credit union members to up their ante, if you will, to have more skin in the game as to their support and involvement in CUNA and league activities and initiatives while earning points for each activity.
“Members then have a choice of how they want to utilize their reward,” Olson continued. “They can use it towards their league dues, for conference or education registrations, or they can even gift it to the Credit Union Foundation of the Dakotas or contribute to GAC scholarship funds.”
This year, one of the largest CUAD member credit unions, Black Hills FCU of Rapid City, S.D., gifted its rebate to a much smaller credit union with limited resources, “truly exemplifying the ‘people helping people’ philosophy!” the CUAD said.