GRAND RAPIDS, Mich.–CU*Answers has announced a new event that will replace its annual CEO Strategies conference. The CUSO said it will host its first 2018 CEO Strategic Developers Boot Camp, Nov. 5-9, as part of a “new opportunity for CEOs and their business development executives to participate in creating the solutions that CU*Answers and the cuasterisk.com network will take to market.”
According to CU*Answers, the event will bring credit union CEOs and senior-level executives who have a “builder’s soul” together with CU*Answers strategic leaders and designers to build a future that is based on what CUSO participants all want to own and use.
Topics being planned include Designing the Future of Internet Retailing, Designing Teller Platforms for Our Future, and Designing the Future for Online and Mobile Tools, the company said.
Randy Karnes, CU*Answers CEO, added the event is intended to evolve the concept of a boot camp, which has been a very successful format for the CUSO over the past couple of years, to target directly credit union senior executives for this new event.
“We want to marry the drive of credit union designers with cooperative-owned designer resources, to engage strategy-makers to actually build something, not just talk about what they want,” said Karnes.
Xtend Launches New Branding
Separately, Xtend, part of the CUSO’s network, has launched its new branding with new graphics, logos, print marketing, web pages, banners, business cards and much more, all to achieve more brand awareness. The new business line makes sense, the company said, since Xtend already supports several communications channels for over 110 credit unions across the country.
“It has been refreshing for me to work with financial institutions and CUSOs across the country,” said Darby Oswald, Xtend’s new creative lead. “I love the variety of people, challenges and opportunities to learn and grow as a designer that each of my projects has afforded me. The brands of our credit unions have a very personal feel to them. The credit unions and CUSOs I work with have all been so passionate about incorporating that feeling of ownership into their brand. It really is inspiring.”
Credit unions can check out Xtend’s current marketing by visiting their new store, their website, or by contacting the team and requesting information about a specific product or service.