TAMPA, Fla.–CSCU announced it has formed a new company, Trellance.
The CUSO said Trellance will focus on “offering innovative ideas, programs and services to help credit unions grow and compete” and will include under its umbrella CSCU’s Optimize card growth solutions offerings and its thought leadership initiative, The Payments Review. The new company will be led by President Tom Davis. In addition, CSCU’s annual conference immersion18, planned for May 7-11, 2018, will be held under the Trellance brand at the Fort Lauderdale Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Fla.
“We’ve created Trellance to provide solutions to our members who are faced with the challenge of accessing quality talent and expertise to implement new strategies,” said Davis, president of CSCU and Trellance. “The name Trellance is inspired by the interlocking strength and support of a garden trellis, representing the structure and solutions we provide to help credit unions thrive.”
According to CSCU, the creation of Trellance is an evolution of the team’s commitment and focus to provide new insights, resources, expertise and execution capabilities to credit unions. “CSCU introduced the Optimize portfolio of solutions in 2016 to address the needs of credit unions as they faced the fast-paced, dynamic payments industry,” the company said. “Under the Trellance brand, Optimize will continue to offer both programmatic and customized marketing campaigns to help credit unions engage their members, managed entirely by Trellance from development to implementation on behalf of the participating credit union. From acquisition and activation programs, to letter and statement checks, to balance transfer promotions and more, Optimize offers a variety of proven growth solutions to help credit unions use meaningful data to advance their business growth in an impactful way.”
Davis added, “With Trellance, our delivery model has been built to implement strategies to drive growth and allow our credit unions to focus on member engagement. Our members can expect some exciting announcements in 2018 as Trellance continues to evolve and we add valuable solutions like Optimize to our portfolio to align ourselves with the needs of credit unions.”
For more info: Trellance.com