RANCHO CUCAMONGA, Calif.—CO-OP Financial Services is helping Millennials improve their financial literacy and gain a better understanding of credit unions.
The company said it is expanding its “Empowering People. Amplifying Dreams” initiative by increasing the frequency of new content targeted to Millennials.
“Empowering People. Amplifying Dreams’ is an integrated content marketing and social media campaign developed on behalf of our clients to help consumers – especially Millennials – better understand how our industry empowers individuals to achieve their financial goals,” said Stan Hollen, president and CEO. “As we roll out new educational content for Millennials, we also intend it as a resource for all credit unions – they are welcome to use it for their own outreach.”
The campaign's content includes education on the products and services of credit unions as well as on the mission and values of the entire movement. Credit unions can repurpose or link to the resources for their own outreach efforts.
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