RANCHO CUCAMONGA, Calif. CO-OP Financial Services will be featured on a car competing in a NACAR race this weekend.
On Sunday, the CO-OP Financial Services brand will be featured on the HighPoint.com #14 Ford Mustang driven by Chase Briscoe of Stewart-Haas Racing.
The car will be competing in “The Folds of Honor QuikTrip 500” NASCAR Cup Series race, taking place at Atlanta Motor Speedway.
The race will be televised by FOX, with coverage beginning at 3 p.m. ET. HighPoint and CO-OP Financial Services are business partners, with HighPoint providing technology solutions and services to CO-OP and many other enterprises, the company said.
“CO-OP Financial Services is using this as an opportunity to support the credit union movement,” said Amanda Atcheson, vice president, marketing and brand strategy for CO-OP. “With ‘coop.org’ prominently displayed on Chase Briscoe’s car along with our member-facing logo, we will be promoting the CUNA ‘Find a CU’ locator on our website. Race fans who visit our site can then learn more about the credit union difference and find a credit union near them.”