PLYMOUTH, Mich.–– With the professional football season about to kick off, CFCU said it has entered into a partnership with the NFL’s Detroit Lions that will include a “significant branding presence and purposeful engagement” with fans throughout the 2023-2024 season.
Terms of the partnership were not disclosed.
As part of the Lions partnership, CFCU will have a gameday activation site on Brush Street—on which the Lions’ stadium, Ford Field, is located--where visitors can submit their “impossible dreams.”
CFCU said its “activation team” will then determine how to make those dreams a reality – “maybe even before the game is over.”
“The activation strategy reinforces CFCU’s purpose to create joy and ignite impossible dreams,” the credit union said in a statement.
CFCU is also sponsoring the Lions’ weekly web show, “Inside the Den,” this season.
‘Values Match’
"We knew this was an incredible values match for CFCU," said CFCU President and CEO Tansley Stearns. "We believe in creating belonging at CFCU, by demonstrating relentless care for our communities, making every second matter with our commitment to hustling and hard work, and celebrating with a sense of Huzzah! Everything we saw in the Lions’ coaches, players and administration evoked all the same feelings we create for our members and this community."
Meeting Members ‘Where They Are’
CFCU said the Lions partnership is its latest effort to meet its members “where they are and where they have dreams of being.” Earlier this year, CFCU launched its Path to Homeownership program to provide accessible mortgages to Detroiters and others across the state. It also has a Greenlight partnership that helps youth build smart financial habits through debit cards specifically designed to meet their needs.
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