AUSTIN, Texas–The perspectives of credit union CEOs is often divided by asset size–but one CEO who has led both a small and a very large credit union will be sharing insights on an issue critical
to CUs of all sizes–building walletshare among members.
Bobby Michael, CEO of Army Aviation Center FCU and who has led both a $90-million CU and a billion-dollar credit union, who will share important strategies on getting more of members’ financial business when he joins the list of speakers at CUToday.info’s CUTomorrow Conference in Austin, Texas, Sept. 9-11.
In the spirit of CU collaboration and cooperation, the meeting is priced at just $499.
Michael hasn’t just driven success by capturing more walletshare from members, he has led a number of other creative initiatives, including a road grip he organized to visit other credit unions to learn how they do things. That road trip was profiled in CUToday.info here.
‘A Member in Name Only’
“A member who isn’t really doing any business with their credit union is a member in name—and account number—only,” said Frank J. Diekmann, CUToday.info’s Cooperator in Chief. “For a credit union to succeed and grow, a member must cooperate in the cooperative, and the CUTomorrow Conference agenda is built around this basic issue. Just this one session alone on how one CU has succeeded in building walletshare will make clear the ROI offered by this one-of-a-kind meeting.”
The low registration fee of $499 is being made possible due to the support of sponsors that include Catalyst Corporate, Volcorp, Harland Clarke, CU*Answers, Emery Financial Group, CUNA Mutual AdvantEdge Analytics, and Your Marketing Co.
James L. This & Associates is also co-sponsoring the meeting.
The full agenda can be found at CUTomorrow.info.