MARLBOROUGH, Mass. — The Cooperative Credit Union Association’s (CCUA) We CU Care program has officially launched its debut campaign supporting the American Red Cross.
According to the association, the initiative will “bring credit unions together to make a difference in the lives of those affected by disasters.
Credit unions across the CCUA’s service area in Delaware, Massachusetts, New Hampshire, and Rhode Island are being asked to join the association and their peers by committing to a pledge.
Over $20,000 of matching funds have already been pledged from Central One FCU, Northeast Credit Union, MIT FCU, St. Jean’s Credit Union, and the CCUA. All funds pledged will be used to match donations made through the We CU Care version of the member engagement platform, NetGiver, the association said.
The CCUA noted that over the last year, the Red Cross responded to more than 1,100 home fires in the CCUA’s footprint, and provided more than 4,100 meals and snacks to disaster-impacted residents.
‘Power in the Industry’
“We CU Care is a gift to our credit unions, and their members. We know that there is power in our industry to support community philanthropy, and that’s what makes credit unions stronger—living out a core mission,” said Melissa Pomeroy, CCUA chief revenue officer. “This is just the first league-wide We CU Care initiative, and we’re honored to partner with an organization like the Red Cross.”
The pledge period ends on June 16th where credit union members will begin submitting individual donations though We CU Care and NetGiver. We CU Care and the Red Cross are providing participating credit unions with communication assets and are available to assist throughout the initiative. The campaign ends on July 31, 2023, for more details or to make a credit union pledge visit: https://connect.ccua.org/wecucarepledge.
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