McCLEAN, Va.–Joe Brancucci the former president and CEO of GTE Financial Credit Union in Tampa, Fla., has been named as the first president of CURateReset.
CURateReset offers a solution that allows a member to reset the term of an existing auto loan, personal loan or mortgage based on credit union criteria. According to the company, the software promotes loan retention at a very low cost, and provides a member with a favorable view of the member advocacy of the credit union. CURateReset is a subsidiary of Rate Reset and is a CUSO.
“CURateReset provides me the opportunity to help to refine and to redefine the credit union member lending experience,” said Brancucci in a statement. “A positive lending experience relies on start-to-finish efficiency associated with the loan, from origination to maturity. These factors are the primary differentiators between CURateReset products and other antiquated lending processes—loan rate is only part of the equation necessary to accommodate the expectations of the next generations of credit union borrowers…In this chapter of my career I want to help the industry I have dedicated my life to, and I believe I have found that with CURateReset.”
In March of this year, the $1.7-billion GTE Financial announced that Brancucci was retiring from the credit union. In addition to his term at GTE Financial, Brancucci is the former EVP-COO of BECU and the founder and longtime CEO of Prime Alliance Solutions.