LANSING, Mich. — The winning credit union story of service to members is about to be chosen as part of a bracket-style competition.
The selection of the winning story follows the launch by CU Link of its “Banking Built for People” cooperative advertising campaign that invited credit unions to participate in “Stories,” a social media video contest to illustrate concrete ways the Michigan credit union movement is “living out this theme.”
According to CU Link, a unit of the Michigan league, acall went out for written stories exhibiting how credit unions are built to serve people as exhibited by a unique program, event, community partnership or individual member story. Of all the submissions, 16 winning stories were selected and produced into videos by CUBE TV Studios before being posted to the CU Link Facebook page.
Those 16 winners were then placed in a bracket-style competition in which each share or reaction (like, love, etc.) to the posted videos counted as one vote. The winning story and credit union will be crowned a Banking Built for People Credit Union Community Champion of the Year.
Making ‘Change in the World’
“The ‘Stories’ contest has been a great way to highlight unique ways that Michigan credit unions serve their communities,” said Michigan Credit Union League CEO Patty Corkery. “Whether through financial assistance programs, reaching out to children’s care centers, helping with student loan debt or any number of other solutions, the ‘Stories’ contest not only exhibits Banking Built for People, but also gives each of us the ideas and the motivation to make our own change in the world.”
The contest's goal is to “increase engagement and awareness of the many incredible things Michigan credit unions accomplish in their communities every day,” according to the organization.
The bracket and all of the stories can be viewed at mcul.org/stories