SAN DIEGO– BluPeak Credit Union has announced that as part of its pledge to be a purpose-driven financial institution, it will be donating 1% of its 2023 revenue to support charitable organizations promoting access to clean water.
“BluPeak is dedicated to building community, inspiring compassion, and being a conduit for positive change,” said BluPeak President and CEO Todd Tharp in a statement. “We can accomplish this by supporting access to clean water as a means for bridging socioeconomic gaps and providing aid to those in need.
“Our members, employees and the communities we serve are seeking to align themselves with organizations that share their values and concerns. Our purpose enables people to participate with us in making a positive impact in California and beyond, simply by banking with BluPeak,” he continued.
The credit union said in making its announcement that billions of people worldwide lack reliable access to safe, clean water, including more than 30 million Americans who live in areas where water systems do not adhere to the U.S. Environmental Protection Agency safety standards, while nearly 1.1 million U.S. households that lack a piped water connection.
Recipient Organization
As part of the $1.2-billion BluPeak’s commitment, 2023 membership fees will be donated to Water For People, a global nonprofit dedicated to improving access to clean water for everyone. BluPeak said it will also use its platform to help raise awareness about water equity, organize fundraising and volunteering opportunities for employees, and support local nonprofits.
BluPeak added its “transition from a traditional credit union to a purpose-driven financial institution will only strengthen its core business and ongoing commitment to member financial education, which is a key part of its business and mission as a financial cooperative.”
Making a Distinction
“It’s important to remember as a purpose-driven organization, we make a distinction between the products and services we provide, which is our business, and our larger reason for existing, which is our purpose,” Tharp said. “We’ll continue to be our members’ trusted financial partner and prioritize digital-first banking by deploying innovative approaches to meet member needs in a complex and evolving competitive environment.”
BluPeak CU has more than 60,000 members.
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